Masseria Calderisi Brand Identity 

Set in a 17th-century estate in Puglia, surrounded by olive groves and citrus trees, is the boutique hotel Masseria Calderisi

Founded in 2017 by Max and Jutta von Braunmühl, the hotel features a contemporary approach to hospitality whilst staying grounded in the region’s charm and traditions——a philosophy that the studio has adopted in developing the hotel’s visual identity. Encompassing everything from the design of its logo, signage and wayfinding, bespoke merchandise, staff uniforms, packaging and print paraphernalia, this project presented a unique opportunity develop a visual system that reflected the establishment’s multi-faceted offerings.

The hotel also houses a restaurant, La Corte, a pool bar, Gioia, and a private beach club for which the studio also developed visual identity systems that function within the broader brand architecture.